1. What is the mission and vision of Identita?
Mission: To make identity protection seamless, intelligent, and human through secure biometric, credential, and location technologies.
Vision: To set the global standard for trusted identity in a connected world, where security is effortless, precise, and built into everyday experiences.
2. Why is trustworthy digital identity critical for existing and emerging markets?
Access to essential services depends on identity. Identity verification reduces fraud, supports compliance, and enables cross-border commerce. The rise of AI deepfakes raises risks for KYC and remote verification
3. What role does Canada have to play as a leader in this space?
Digital trust and identity verification are becoming essential to the Canadian and global economy. As more services, transactions, and access decisions move online, organizations need reliable ways to confirm identity, reduce fraud, and protect sensitive information without creating unnecessary friction for legitimate end users. In Canada, this will support more secure banking, healthcare, government services, education, and workplace access. Globally, it will help enable safer cross-border trade, faster digital onboarding, and broader participation in the digital economy.
This shift brings real challenges. Identity systems must be strong enough to defend against increasingly sophisticated threats, while still being simple to use, respectful of privacy, and compatible with existing infrastructure. If security creates too much friction, adoption slows. If convenience comes at the expense of trust, the risk to organizations and users increases.
Identita addresses this challenge by building secure identity solutions that combine advanced biometrics, credential technologies, and real-time location intelligence in practical, familiar form factors. Our approach is to increase assurance while reducing complexity for the end user. By integrating fingerprint and ECG-based authentication with smart card platforms and RTLS technologies such as BLE, UWB, and GNSS, we help organizations verify identity with greater confidence and better context. This supports safer access, more trusted transactions, and stronger accountability across sectors including government, finance, healthcare, education, defence, gaming, automotive, and access control.
At its core, this transformation is about making trust easier to establish and harder to compromise. That is where we focus our work.
4. Why did your organization join the DIACC?
Identita joined DIACC to help shape the future of digital trust in Canada. We see a strong fit between DIACC’s work on interoperability, privacy, and trusted identity frameworks and our own focus on secure, user-friendly identity technologies.
5. What else should we know about your organization?
This is our 22nd year in business and proudly family-owned.
