1. What is the mission and vision of EEZE?
Mission:
EEZE is dedicated to helping the automotive industry prevent and deter fraud and identity theft, protecting dealerships, lenders, and their valued customers.
Vision:
Our vision is to create a trusted automotive ecosystem where secure, worry-free transactions are the standard, empowering businesses and consumers alike.
2. Why is trustworthy digital identity critical for existing and emerging markets?
Digital trust and identity verification are critical because identity fraud is becoming increasingly sophisticated and pervasive. Criminals are now leveraging state-of-the-art technologies, including AI, deepfakes, and automated bots, to manipulate personal data, create synthetic identities, and bypass traditional security measures. In both existing and emerging markets, this threatens consumers, businesses, and financial institutions by facilitating fraud, financial loss, and erosion of trust. Robust digital identity verification is essential to ensure that individuals and organizations can transact securely, prevent fraud, and maintain confidence in the digital economy. Moreover, Verification platforms should give consumers clear control and trust over how their data is shared and stored.
3. How will digital identity transform the Canadian and global economy? How does your organization address challenges associated with this transformation?
Digital trust and identity verification are transforming the Canadian and global economy by enabling secure, transparent transactions and reducing fraud. In an ever-evolving world, where fraudsters have access to the latest AI and sophisticated technologies, it is critical to have the right checks and balances. Organizations like EEZE must continuously adapt to emerging threats, ensuring robust verification and protection for consumers, dealers, and lenders alike
EEZE tackles this by continuously enhancing our system with additional layers of identity verification, validating individuals, vehicles, and transactions to protect consumers, dealers, and lenders from fraud and identity theft. Customers using EEZE have clear control over how their data is shared and stored. By building trust into every transaction, we help create a safer, more efficient digital economy.
4. What role does Canada have to play as a leader in this space?
Canada can lead in digital trust and identity verification by setting high standards for security, privacy, and innovation. By supporting organizations like EEZE and promoting robust verification practices, Canada can reduce fraud, build global confidence in digital transactions, and serve as a model for secure digital identity solutions worldwide.
5. Why did your organization join the DIACC?
EEZE joined DIACC because a governing organization like DIACC provides a platform for collaboration across the industry. By bringing together vendors, competitors, and stakeholders as a collective braintrust, together with DIACC, it will foster the development of innovative solutions that enhance security, strengthen digital trust, and combat fraud on an industry-wide scale.
6. What else should we know about your organization?
EEZE is a hyper-focused, customizable platform tailored for the automotive industry. We envision a solution where all vendors in this space can collaborate to stay ahead of identity theft and fraud by securely sharing information through a centralized “Citadel.” This is a project we aim to launch in late 2026, and we believe DIACC and its members could greatly benefit from participating.
