Spotlight on Trulioo


  1. What is the mission and vision of Trulioo? 

Trulioo is an identity verification company, its team dedicated to building a framework of trust online, developing best privacy practices and advancing financial inclusion.

They are on a mission to help provide verifiable identities for everyone who wants and needs access to the endless opportunities and possibilities manifested by the online, borderless economy, regardless of their circumstances.

  1. Why is trustworthy digital identity critical for existing and emerging markets?

For existing markets, digital identity delivers synergies with the modern economy. As more and more aspects of modern business and society occur online, seamless identity increases the speed of operations while ensuring safety and trust for all.

  1. How will digital identity transform the Canadian and global economy? How does Trulioo address challenges associated with this transformation?

Already in some jurisdictions, new businesses can be created online within minutes. The ability to interact and transact is increased when trust is instant, and will be further amplified with new unimagined opportunities just around the corner.

While speed is valuable, a “Pandora’s box” of potential issues comes into play if security and compliance are compromised. It is vital that privacy be protected and that interactions take place with the entity or person that they claim to be. Trulioo’s mandate of trust, privacy and inclusion is focused on delivering opportunities to the next generation of internet users while ensuring that proper protections are in place.

  1. What role does Canada have to play as a leader in the space?

From Trulioo’s point of view, as a member of the G8, a liberal democracy with strong beliefs in multiculturalism, as well as an advanced high-tech economy, Canada has an obligation to drive digital identity forward. Without privacy protections, digital identity could become an authoritarian tool. Without inclusion, digital identity could become an instrument of the wealthy and further divide the haves and have-nots. Without trust, economic opportunities will wither. Canada and Canadians have a reputation of being trustworthy brokers, as it were, and using our global respect to help spread the power of digital identity as an international imperative is one of the greatest achievements that Canada can contribute in the 21st century.

  1. Why did Trulioo join the DIACC?

Trulioo joined the DIACC because they are invested in the success of verifiable digital identity, especially for Canadian organizations that want to participate in the global digital economy. They hope to share what they’ve learned from experience verifying individuals and business across the globe — insights about jurisdictions, regulatory requirements, cultural nuances, use cases, privacy standards and risk appetites.

  1. What else should we know about Trulioo? 

Trulioo is a homegrown Canadian company, headquartered in Vancouver, BC. Founders Stephen Ufford and Tanis Jorge are committed to empowering technology leaders and change agents for financial inclusion. To that end, Trulioo is growing its local workforce and fueling the Canadian job market as the company expands.