May 21, 2020 in Member Spotlights by DIACC

Spotlight on Auth0

1. What is the mission of Auth0?

Auth0’s mission is to secure the world’s identities so the innovators can innovate, meaning we remove the hurdle of identity so application builders can focus on other things. Auth0 provides the simplicity, extensibility, and expertise to scale and protect identities in any application, for any audience.

2. Why is trustworthy digital identity critical for existing and emerging markets? 

From streaming your favorite television show to buying an airline ticket, no one can function without having some level of a digital identity. With credential stuffing, password spraying, phishing, and other malicious attempts constantly multiplying with no slowdown in sight, a trustworthy, secure digital identity practices must be put in place.

3. How will digital identity transform the Canadian and global economy? How does Auth0 address challenges associated with this transformation? 

On the business side, there is an increasing pressure to provide personalized services and seamless integration with other services your customer uses, while offering solid guarantees of privacy-preserving practices and resilience against increasingly sophisticated attacks. 
To meet these business demands, developers need to be able to rely on the best of breed of identity technologies and services, without being forced to become domain experts in security, identity, privacy, and all the other disciplines required to meet and exceed the high standards customers increasingly take for granted. 
Auth0 will continue to offer new and ever-improving ways of empowering application builders to easily handle the identity aspects in their solution, taking advantage of the new opportunities, features, and capabilities the industry and identity transformation will bring.   

4. What role does Canada have to play as a leader in the space? 

Canada is a leader in the identity space and a key contributor in the global movement to make digital identity secure and easily accessible for existing and emerging markets. 

5. Why did Auth0 join the DIACC? 

We’re thrilled to join the DIACC and connect and collaborate with leaders in the digital identity space, and aid Canada’s digital identity innovation efforts.

6. What else should we know about Auth0?

We recently launched Auth0 Signals, a collection of threat intelligence tools and product capabilities designed to protect customers from identity attacks for added value and security. By inserting threat intelligence and risk analysis into the IAM system, we’re reducing identity attack opportunities, offering a frictionless experience, and saving critical time and money for our users. 
Additionally, we recently unveiled Auth0 Explorer, an experimental research tool for application developers to map, visualize, and navigate the design of identity authentication architecture, a crucial element in the creation of secure applications. Auth0 Explorer is born from our ongoing and never-ending quest to make the very complex world of identity simpler for application builders.