Aug 17, 2021 in Member Spotlights by DIACC

Spotlight on the CREA

1. What is the mission and vision of the CREA?

Our mission is to support REALTORS® in service to their clients through the provision of services and standards that enrich the REALTOR® profession and reputation and to advocate for public policy that ensures Canadians can fulfill their home and property rights and aspirations. Our vision is that REALTORS® are the chosen, trusted and respected professionals for consumer real estate needs.

2. Why is trustworthy digital identity critical for existing and emerging markets?

As technology continues to develop and touch all aspects of life, it’s more important than ever to create secure proof of identity and authentication in the digital space that enables individuals, organizations and governments to have confidence in their digital interactions. Ultimately, digital identity is critical to ensure people can trust the services they receive online and help reduce occurrences of cyber fraud that can erode this trust.

3. How will digital identity transform the Canadian and global economy? How does your organization address challenges associated with this transformation?

Digital identity is quickly becoming a key feature in the 21st century economy as innovation and economic growth is, for the most part, happening online. Developing a strong digital identity framework in Canada will help build global trust and could lead to increased capacity for international collaboration in many different sectors.

4. What role does Canada have to play as a leader in this space?

Canada’s forward thinking and focus on the protection of personal information provides it with the unique opportunity to become a leader in the development and adoption of digital identity and authentication technologies. As technology companies continue to choose Canada as the destination to develop their products and services, Canada is well-positioned to be a strong international voice in this space.

5. Why did your organization join the DIACC?

As the real estate industry continues to shift online and adopt digital tools, the need for trusted digital identity for both REALTORS® and their clients has become essential. CREA joined the DIACC to become a part of the ongoing discussions and valuable work happening on this subject, with the goal of being part of the solution to this important issue.

6. What else should we know about your organization?

The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry Associations. Our membership includes more than 135,000 real estate brokers, agents and salespeople, working through 78 real estate Boards and Associations across Canada.