Feb 22, 2023 in Women in Identity by DIACC

DIACC Women in Identity: Alana Bennett

DIACC is hosting a series of spotlights showcasing our amazing female DIACC members in the digital identity space, noting the importance of diversity. These spotlights will be regularly socialized through DIACC’s LinkedIn and Twitter channels as well as our monthly member newsletters.

If you’re a DIACC member and would like us to feature your spotlight, contact us today to learn more!

What has your career journey looked like?
I started my career in media as a customer success manager, then got into media sales which lead to working in technology sales in business intelligence. From there I did some consulting and wound up in cybersecurity where I found my sweet spot: product marketing. From there I have focused on scaling and growing innovative technologies; AI and now digital identity. It’s a very exciting time to be contributing the to DI ecosystem globally.

When you were 20 years old, what was your dream job and why?
I wanted to be the CEO of a international marketing agency and a part-time travel photographer for National Geographic.

As a female leader, what has been the most significant barrier in your career?

The barriers I’ve encountered are reflected across women in the tech industry: 
1. Lack of mentors
2. Lack of female role models in the field
3. Gender bias in the workplace
4. Unequal growth opportunities compared to men
5. Unequal pay for the same skills 

How do you balance work and life responsibilities?

Working for companies with cultures that match my value work/life balance, turning off slack, and prioritizing my personal and family life after 5 pm (easier said than done).

Creating an environment that encourages girls from an early age to pursue technology fields is essential in advancing their participation in the workforce.❞

Alana Bennett

How can more women be encouraged to pursue careers in the digital ID/tech space?

Creating an environment that encourages girls from an early age to pursue technology fields is essential in advancing their participation in the workforce. Whether it’s donating to organizations, promoting young women in STEM, volunteering to mentor, or developing company policies that push for more diversity and inclusivity, there’s plenty to do to shape the future for many girls and women globally.

What are some strategies you have learned to help women achieve a more prominent role in their organizations?
Representation is a key step in creating an inclusive and equitable environment where all employees can do the best work of their lives. Today’s companies are well aware that women in positions of power can lead to more innovation and better outcomes. Organizations can develop meaningful programs to develop technical talent, which not only supports women but helps diversify‌ representation and ideas, which often leads to even more innovation. Internships or job shadowing programs provide a chance for women to gain tangible technology skills. Mentorship programs that help employees learn, develop, grow and thrive in today’s ever-changing environment.

What will be the biggest challenge for the generation of women behind you?
Income inequality compared to male colleagues, workplace gender bias and a shortage of female role models are among the main barriers faced by women working in the tech industry. Women are often underrepresented in leadership positions in tech companies. This can make it difficult for women to advance their careers and achieve their goals.

What advice would you give to young women entering the field?
Advocate for yourself, and know that reaching outside of your comfort zone with the support of strong mentors and a company that shares your values can take you far.

Alana Bennet is the Product Marketing Director at ATB Ventures

Follow Alana Bennett on LinkedIn