1. What is the mission and vision of Dealertrack?
To make identity verification simple, trusted, and built into every automotive deal.
In partnership with Interac Corp. and Equifax Canada, our vision is a seamless dealer workflow with no added complexity.
2. Why is trustworthy digital identity critical for existing and emerging markets?
Because high-value transactions require confidence in who you’re dealing with. Verified identity protects dealers and consumers while keeping deals moving efficiently.
3. How will digital identity transform the Canadian and global economy? How does your organization address challenges associated with this transformation?
Digital trust works best when it’s integrated, not layered on. Dealertrack Canada combines Equifax’s identity orchestration with Interac® document verification to deliver a trusted, real-time ID verification, built directly into dealer-to-lender workflows.
4. What role does Canada have to play as a leader in this space?
Canada can lead by proving that secure identity doesn’t have to be complex.
Practical, connected solutions will drive adoption across regulated industries. By aligning industry, regulators, and technology providers, Canada can set a global standard for trusted digital identity.
5. Why did your organization join the DIACC?
To help advance shared standards for embedded digital identity. We believe trust scales fastest when identity solutions work across systems – not in silos.
6. What else should we know about your organization?
Dealertrack Canada’s goal is to make a meaningful impact on the industry’s effort to mitigate fraud. Together, we connect better, protect smarter, and perform stronger.
