Oct 15, 2019 in Papers & Projects, Press Releases by DIACC

Canadians are Ready to Embrace Digital Identity


DIACC survey finds 70 per cent of Canadians want to see Governments work with the Private Sector to implement Digital ID

Read the Report

OTTAWA, October 15, 2019 – a new study from the DIACC (Digital ID and Authentication Council of Canada) has found more than 70 per cent of Canadians want to see governments and the private sector come together to collaborate on a joint digital identity framework in Canada, enabling increased and inclusive access to government benefits, healthcare, e-commerce, and financial services. 

The DIACC survey discovered that Canadians are comfortable using a digital ID to authenticate their online engagement with day-to-day service providers, in industries such as 

  • Government agencies (76 per cent)
  • Financial institutions (75 per cent) 
  • Healthcare providers (74 per cent) 
  • Credit card (66 per cent)
  • Telecomm (63 per cent) 
  • eCommerce (63 per cent) 

“Digital ID has far-reaching impacts for all Canadians, and we are thrilled that Canadians see the value in this and are eager to see governments and the private sector working together to achieve this,” said Joni Brennan, President of DIACC. “A Pan-Canadian Digital Identity strategy – founded in collaboration, openness, and trust – will help to grow the economy, enhance security, simplify transactions, and drive greater inclusion.”

The survey, conducted by Burak Jacobson, also found that Canadians are spending one-third of their time online. While almost 80 per cent of Canadians have taken action to safeguard their personal information online, 68 per cent have admitted to sharing their personal details out of convenience. 

In addition, Canadians are concerned with how social media platforms store their personal information; just one-third (34 per cent) trust social media platforms to keep their information secure, compared to the 83 per cent who are more trusting of government and financial institutions (81 per cent) with their personal information.

While digital ID is currently being introduced in governments and by some financial institutions, a number of current digital financial services transactions are not secure and could be made so through the use of a digital ID.


  • Deleting cookies and unsubscribing are the most common actions that Canadians take to safeguard their personal information.
  • While Canadians need to understand and educate themselves better about Digital ID, almost half of Canadians (46 per cent) claim they are familiar with the concept of Digital ID. 


Created as a result of the federal government’s Task Force for the Payments System Review, the DIACC is a non-profit coalition of public and private sector leaders committed to developing a Canadian digital identification and authentication framework to enable Canada’s full and secure participation in the global economy. DIACC members include representatives from both the federal and provincial levels of government as well as private sector leaders. For more information visit diacc.ca.


Burak Jacobson Research Partners is a full-service market research consulting firm headquartered in Toronto, Ontario.  Founded in 1981, Burak Jacobson has conducted over 4,000 research projects in 39 countries across a variety of industries.