Monthly Archives: January 2025

Treefort Achieves DIACC Certification, Elevating Identity Verification Standards Across Canada

Toronto– January 27, 2025—The Digital ID and Authentication Council of Canada (DIACC) proudly announces that Treefort has received the prestigious Pan-Canadian Trust Framework (PCTF) Verified Person certification for its groundbreaking Identity Verification (IDV) platform. This certification, focused on the PCTF’s Verified Person Component, positions Treefort as a frontrunner in delivering secure, trusted, and reliable identity verification services, which are essential in the fight against fraud in Canada.

In an era increasingly plagued by misinformation, deepfakes, and questions about the integrity of information, Treefort’s innovative IDV solution shines as a beacon of trust. With technology designed to verify identities with lightning speed, Treefort incorporates advanced security features to combat fraud and establish authenticity in digital transactions.

“Securing digital identities is our passion, and Treefort’s PCTF certification is a testament to our unwavering commitment to excellence,” said Jay Krushell, Chief Legal Officer, Treefort. “In today’s world, where the authenticity of information is routinely challenged, our certification provides unparalleled confidence, allowing legal professionals to verify identities with certainty.”

The rigorous certification journey involved a meticulous third-party evaluation under the DIACC’s stringent certification model, which aligns with internationally recognized ISO/IEC standards. DIACC Accredited Auditors left no stone unturned, assessing Treefort’s identity-proofing functions and advanced information security measures. This forward-thinking approach reinforces Treefort’s status as a trusted partner in securing digital identities and counteracting the threats of misinformation and identity fraud.

With this DIACC certification, Treefort solidifies its place among Canada’s elite identity verification providers and earns a prestigious three-year Trustmark, subject to annual surveillance audits. 

“This is exciting news for the digital landscape; Treefort’s certification exemplifies their leadership in the identity verification space and strengthens the overall trust in digital transactions across the nation,” added Joni Brennan, DIACC President. 

Organizations searching for robust identity proofing and credential management solutions can now approach Treefort with enhanced peace of mind, knowing DIACC’s rigorous independent audit process supports them. In a climate where validating the source and integrity of information is paramount, Treefort stands out as a reliable source of verified identities, cutting through the noise of disinformation.

The PCTF framework is your go-to for risk management and assurance. It validates the reliability of private-sector digital trust services by addressing critical aspects such as privacy, security, and interoperability, helping to combat fraud and breaches at every turn.

For more information about how to become a certified provider and the incredible benefits of PCTF certification, reach out to voila@diacc.ca  

About Treefort
Treefort is leading the charge in Identity Verification solutions, tirelessly working to provide innovative and secure services to businesses across Canada. Our goal is to empower organizations with the tools they need to combat fraud and ensure compliance, forging a safer digital landscape for all. For more information, please visit https://treeforttech.com/ 

About DIACC
Founded in 2012, DIACC is a non-profit organization that unites public and private sector members to enhance participation in the global digital economy by leveraging digital trust services. By promoting vital design principles and PCTF adoption, DIACC champions privacy, security, and people-first design approaches. For more information, please visit https://diacc.ca.

Spotlight on Canchek

1. What is the mission and vision of Canchek?

To provide the Canadian investment industry with an economical and reliable method of legally identifying clients that they do not meet in person. The service must be (and is) compliant with the guidelines of FINTRAC and the various provincial law societies.

2. Why is trustworthy digital identity critical for existing and emerging markets?

Canchek primarily provides Canadian investment firms with anti-money laundering solutions. FINTRAC requires that firms use technology to identify clients that they do not meet in person, and Canchek introduced Canchek-eID as a convenience for its over 250 customers in Canada during the recent pandemic. The service has become an essential component of their client onboarding process.

3. How will digital identity transform the Canadian and global economy? How does your organization address challenges associated with this transformation?

The main benefit of this technology in our market space is streamlining the onboarding process of new clients for our customers. Our main challenge is balancing the power of the technology with consumer rights to privacy and ensuring continuing compliance with federal and provincial legislation in that regard. Besides our own due diligence, we often work with the legal departments of our customers to inform them of our security measures and compliance with the regulations they are subject to.

4. What role does Canada have to play as a leader in this space?

Canada is a trusted international player with strong privacy laws and a respected IT industry that can promote greater efficiency in international transactions.

5. Why did your organization join the DIACC?

To help us keep abreast of Canadian federal and provincial (e.g. Quebec Rule 25) legislation that affects the delivery of the Canchek-eID verification service. We also wanted to increase awareness of this service in the marketplace.

6. What else should we know about your organization?

Canchek began business in 2016 with a group of entrepreneurs well known in the Capital Markets industry, especially with regard to technology innovation. Canchek’s primary business is providing anti-money laundering and anti-terrorist financing services to Canadian financial firms. Since the company’s inception, a wide variety of customers, ranging from small to large national and internationally known firms, now use our AML technology. The electronic ID verification service represents approximately five percent of our revenue.