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Voilà Verified Trustmark Program is Live – ‘duty of care’ a top priority

The Digital ID and Authentication Council of Canada Launches Voilà Verified Program to Spotlight World-Class Vetted Digital Identity Solutions.

Toronto, October 18, 2022 – The Digital ID and Authentication Council of Canada (DIACC) has officially launched the Voilà Verified Trustmark Program – the first and only certification program to determine digital identity service compliance with the Pan-Canadian Trust FrameworkTM (PCTF).

A non-profit coalition of over 115 public and private members, the DIACC develops research and opportunities to enable Canada’s confident, safe, and full participation in a global digital economy.  

“One size does not fit all when it comes to identity solutions – but ensuring a solution delivers upon a defined duty of care is critical,” says Joni Brennan, president of the DIACC. “With the PCTF, and now with Voilà Verified, there is an opportunity to adopt a framework rooted in trust – and to earn compliance recognition. Voilà Verified identifies those who are ‘walking the walk’ –  those who are delivering safe and secure access to the global digital economy.” 

The DIACC’s PCTF is a publicly available framework for identity solutions that defines client, customer, and individual duty of care. The Voilà Verified program provides a vetting and assessment opportunity where PCTF-compliant solution vendors can earn a public-facing Trustmark. The result? Spotlight visibility of trustworthy, safe, reliable, and efficient solutions.

“The PCTF being leveraged on a global scale marks a significant opportunity across industries,” says Franklin Garrigues, VP External Ecosystems at TD Bank Group, DIACC Board Vice-Chair. “Voilà Verified is rooted in safety, protection, and reliability. This program enables safe access to the global digital economy with certainty.” 

Voilà Verified presents an opportunity to grow provincial-level investments in digital identity solutions. Provincial governments who have launched identity services can now earn a Trustmark of their own, and provinces that are on the cusp of entering the digital solution market can do so with confidence by seeking vendors with a Voilà Verified Trustmark.  

“Going digital is a big step for governments – and now, with Voilà Verified, provincial leaders are empowered to do so with confidence by engaging solution vendors that will protect end-users first and foremost,” says Colleen Boldon, Director, Digital Lab and Digital ID Programs, Public Services and Smart Government, Province of New Brunswick and DIACC Board member.  

Ruth Puente, Voilà Verified’s Trustmark Verification Program Manager, says a leading component of the program’s development was to ensure its procedures aligned with the International Organization of Standardization (ISO). 

“Voilà Verified is inclusive yet diligent in verifying PCTF-compliant solutions. The program was developed in alignment with ISO standards – and empowers informed decision making in a rapidly growing ecosystem of identity solutions.”

Puente, based in Madrid, Spain, brings international perspective and expertise to the Voilà Verified program with deep experience in internet governance policy and public affairs, trust and privacy innovation, and digital identity frameworks and certification.

“Delivering high-quality service is our priority. Customer protection is our priority. Increasing access to trustworthy solutions is our priority. We have formed teams of international experts to perform assessments and to oversee the process through an impartial lens,” says Puente. 

Entities who are responsible for assessing PCTF compliance within the Voilà Verified program are known as Accredited Assessors, Readiness Advisors, and Testing Laboratories.

The first official Accredited Assessor and Readiness Advisor is KUMA, a private sector DIACC member and global privacy, security, and identity consulting firm specializing in custom cybersecurity solutions – now the world’s first and only assessor to offer identity assessments in the US, Canada, and the UK. 

“KUMA is bringing the same expertise to the Voilà Verified program that we’ve been bringing to our clients for over a decade,” says Michael Magrath, KUMA’s Managing Director of Digital Identity. “We are dedicated, alongside the DIACC, to generate growth opportunities for identity solutions across Canada and the globe.” 

The Voilà Verified Trustmark Oversight Board (TOB) will make all final verification decisions based on reports from accredited entities. Made up of third-party volunteers with international expertise in identity management, auditing, compliance, cybersecurity, information security, and law, the TOB is the highest operating body of Voilà Verified. It is subject to impartiality, confidentiality and conflict of interest policies. 

“Voilà Verified is a unique opportunity in which I am honoured to share my experience as an advisor and auditor within information security, compliance, and identity,” says Björn Sjöholm, Cybersecurity Entrepreneur of Seadot, and TOB Chair. 

Vendors are turning to the Voilà Verified program for several reasons, but the leading value proposition is market differentiation. Trustmark holders stand out from competitors by unlocking global business opportunities through international recognition and credibility. 

“Voilà Verified puts internationally reputable identity solutions on the map,” says Dave Nikolejsin, the DIACC’s Board Chair. “This is the way forward. With lateral growth of PCTF compliance across sectors – public and private – we establish a common value of trust. Launching Voilà Verified is a monumental stride for Canada to influence a safe and secure global digital economy.” 

Voilà Verified is ready to serve your entity today. To learn more and access your application package, visit the program overview on the DIACC website or contact voila@diacc.ca. 

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ABOUT DIACC

DIACC is a growing coalition of public and private sector organizations that are making a significant and sustained effort to ensure Canada’s full, secure, and beneficial participation in the global digital economy. By solving challenges and leveraging opportunities, Canada has the chance to secure at least three percent of unrealized GDP or $100 billion of potential growth by 2030. Seizing this opportunity is a must in a digital society as we work through the COVID pandemic challenges. Learn more about the DIACC mandate. 

ABOUT KUMA

For almost a decade, Kuma has provided privacy, security and identity expertise to various local, state, and federal government agencies, non-profits, and businesses, often in highly regulated sectors. Trust is deeply ingrained in their ethos and is illustrated in the work they deliver in all engagements. Over the years, Kuma has gained and maintained customer confidence and built a reputation for customizing its cybersecurity services to meet the needs of small and large companies alike, while always grounded in national standards. Kuma rejects a “one-size fits all” approach, building long-standing working relationships with clients as they mature their security, privacy, and identity postures. For more information visit http://www.kuma.pro. 

ABOUT SEADOT

Seadot Cybersecurity is run by entrepreneurs with a strong focus on effective and efficient security. The founders have extensive experience in information security as well as IT-security. Seadot offers cybersecurity services to organizations with a high demand for regulatory compliance and security. Seadot clients have their main business within the Nordics and Northern Europe. Seadot services include: Information Security Management, Software Security, IT security Operations, and Cybersecurity Compliance. Seadot is a Kantara Initiative Accredited Assessor. 

Newly Launched Digital ID Framework to Begin Testing in Canada

Governments and Businesses to Begin Testing Across Canada

TORONTO, September 15, 2020 – The Digital ID & Authentication Council of Canada (“DIACC”) today announced the launch of the Pan-Canadian Trust FrameworkTM (“PCTF”), a set of digital ID and authentication industry standards that will define how digital ID will roll out across Canada. Its launch marks the shift from the framework’s development into official operation and will begin alpha testing by public and private sector members in Canada. The alpha testing will inform the launch of DIACC’s PCTF Voila Verified Trustmark Assurance Program  (“Voila Verified”), set to launch next year.

“The pandemic has pushed digital adoption five years into the future. Without the proper infrastructure for digital ID and authentication in place, we’ve seen firsthand how Canadians have been left vulnerable and with limited access to essential services” said Eros Spodotto, Executive Vice-President, Technology Strategy and Business Transformation at TELUS. 

“Trust and security are the foundations of the digital economy. The key to unlocking a true digital experience comes from having a digital ID ecosystem that extends beyond any one sector.”
– Franklin Garrigues, VP Digital Channels at TD Bank, and DIACC Board Vice-Chair

From open banking to e-health, digital ID is a key enabler in unlocking the next frontier of our digital economy. Banks and telcos fortunately have been able to leverage existing digital ID services to support Canadians. “Digital identity verification has helped countless Canadians receive financial aid during the pandemic,” notes Andre Boysen, Chief Identity Officer at SecureKey, “but it’s not enough. Now, we need to leverage that momentum, and push out a solution for digital ID in all levels of society. The PCTF is that answer.”

“The PCTF launch marks an important milestone in Canada’s digital transformation initiatives,” exclaims Dave Nikolejsin, Board Chair at DIACC, “Canadians have had to deal with identity theft and fraud, high anxiety in accessing services that they were in dire need of while facing social distancing measures, and attempting to go about their lives as normally as possible. Digital ID minimizes all of those pain points, and elevates the livelihoods of Canadians everywhere.” Joni Brennan, President of DIACC, adds, “Our economy has also been heavily impacted by all this, and we know digital identity has the potential to add at least 3 percent of GDP, which is potentially almost $100 billion back into our Canadian economy. This is why we’ve accelerated the launch of the PCTF. The time for digital ID is now.”

“The Digital ID Laboratory of Canada is a proud partner of the DIACC, with a strong community that is ready to support the launch of the PCTF and ensure that together, we can accelerate the adoption of user-centric and interoperable digital ID solutions across the country.”
– Pierre Roberge, General Manager of the Digital ID Laboratory of Canada

Alpha testing of the PCTF will be carried out by over 20 Canadian public and private sector DIACC member organizations during the next two quarters with the purpose of operationalizing the framework as fast as possible. Organizations that have volunteered to take part in the alpha test seek to gain strategic and operational insights to become demonstrated leaders in digital identity. 

Learnings taken from the alpha testing will help DIACC identify what is needed to scale up a digital identity infrastructure across Canada, and help Canada secure international digital interoperability and accreditation by working with international and third party partners such as eIDAS and Kantara Initiative IAF. 

A Digital ID Trademark You Can Trust

The alpha testing will also inform the launch of the DIACC PCTF Voila Verified Trustmark Assurance Program (“Voila Verified”). The program is set to launch in fall 2021, and will issue a PCTF Voila Verified Trustmark to organizations who demonstrate compliance with PCTF components. Voila Verified will enable solutions and service providers to leverage the trustmark to elevate their market leadership and allow them to collaborate securely with assurance, providing their customers with the digital-first experience that they demand. 

“We’re pleased to work with the DIACC to help recognize the Voila Verified Program on an international scale. It is through secure global credentials that we can transform the state of digital identity, and progress the digital economy worldwide.”
– Colin Wallis, Executive Director of Kantara Initiative

Multijurisdictional Collaboration: Enabling Trusted Digital Inclusion for All

The launch of the PCTF comes at a time when having a strong digital economy is no longer a ‘nice-to have’; rather, it is imperative for Canadians. More than 70 per cent of Canadians want to see the government and private sector collaborate on a joint identity framework in Canada. “We’ve seen the benefits and advantages of digital ID for people in British Columbia during this pandemic,”, said CJ Ritchie, Associate Deputy Minister and Government Chief Information Officer for the Province of British Columbia, “From government to healthcare, commerce, and financial services, the entire provincial economy is being impacted by COVID-19. Having a robust digital identity/trust ecosystem allows all Canadians to do more online, in a safer, more secure and confident way.”

The PCTF was developed collaboratively between public and private sector stakeholders, with contributions from a broad array of individuals and organizations around the world. Over 3,400 public comments were provided over four years that helped progress the framework to its launch today. 

“The framework released today was created through an incredible collaboration involving hundreds of people who worked to contribute, comment, and lend their ideas,” noted Peter Watkins, Program Executive for the Pan-Canadian Digital ID at the Institute for Citizen-Centred Service, “we’re committed to continuing our multi-jurisdictional collaboration as we move into the next stages for this important work.”

About the PCTF & Voila Verified Program

Details on the PCTF may be found in this backgrounder.
Details on the Voila Verified Program may be found in this backgrounder.